Mike Michalowicz is an entrepreneur, author, and business coach. He is best known for his books The Pumpkin Plan and Profit First, which have been featured in the Wall Street Journal, Inc. magazine, and the New York Times. He has been featured on Fox Business News, MSNBC, and CNBC, and is a regular contributor to Entrepreneur.com and The Huffington Post. He is the founder of Profit First Professionals, an organization that helps business owners and entrepreneurs increase their profits.