Ori Brafman is an author, entrepreneur, and organizational strategist. He is known for co-authoring several bestselling books that focus on business strategy, leadership, and organizational dynamics. Among his well-known works are "The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations," which examines the power of decentralized organizations, and "Sway: The Irresistible Pull of Irrational Behavior," which explores the psychological forces that influence our decision-making processes. Brafman's writing often combines insights from psychology, sociology, and economics to offer perspectives on how to navigate complexity in organizations and in personal behavior. He frequently collaborates with his brother, Rom Brafman, and other experts to produce work that resonates with both business professionals and a general audience interested in understanding the intricacies of human behavior and organizational effectiveness.