Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Good
Listed - 9 months ago
Views - 8
Wishes - 2
Ships From - Pennsylvania
Est. Publication Date - Jan 1966
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Overview
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers inclu...
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