Patrick Henry Hansen's The DNASelling Method draws on some of history's most compelling moments to teach modern selling principles--Julius Caesar's conquest of Gaul, Watson and Crick's discovery of the DNA double helix, Joshua Chamberlain's call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, The DNASelling Method both informs and entertains. Systematic Approach to Prevent Traditional "Show Up, Throw Up" Behaviors. Improve Questioning and Listening Skills. Objection Management, Effective Closing Strategy. 

ISBN: 9781932908107