Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - 4 years ago
Views - 6
Ships From - Florida
Est. Publication Date - Feb 2007
Seller Description
Why some ideas and products stick and become viral and why others just slide off and never amount to anything. (The duct tape on the cover is not really duct tape it’s part of the original cover design, duct tape is sticky, get it) great book if you want to get across an idea or product.
Overview
Made to Stick: Why Some Ideas Survive and Others Die
ISBN: 9781400064281
Publisher Description
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions...
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