Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 4 days ago

Ships From - Florida

Est. Publication Date - Feb 2011

How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

Publisher Description

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to Peop...