Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Good
Listed - A year ago
Views - 12
Ships From - Pennsylvania
Est. Publication Date - Mar 2017
Overview
Advertising and Promotion: an Integrated Marketing Communications Perspective
ISBN: 9781259548147
Publisher Description
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/...
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