Lean, Rapid and Profitable New Product Development

by: Laura Brady, Robert Cooper, Scott Edgett

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Lean, Rapid and Profitable New Product Development

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Product Details

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - A year ago

Views - 2

Ships From - New York

Est. Publication Date - Mar 2009

Overview

Lean, Rapid and Profitable New Product Development

Publisher Description

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for spe...

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