Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 11

Wishes - 2

Ships From - Florida

Est. Publication Date - Nov 2006

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Publisher Description

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rath...