Untapped Potential is a motivational guide that delves into strategies for transforming ordinary individuals into exceptional performers. Jack Lannom presents twelve secrets aimed at unlocking personal and professional excellence. The book emphasizes a theistic approach to self-worth, suggesting that recognizing one's inherent value as bestowed by a higher power is fundamental to achieving success. Key concepts include: The Twelve Secrets for elevating performance. The Seven Powers of Personhood to bring out the best in oneself and others. The Five Secrets to creating an enjoyable and productive workplace. The Three Essentials for mastering human performance technology. Lannom's approach integrates spiritual principles with practical techniques, aiming to inspire readers to realize their full potential and foster growth in those around them.