Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - 8 months ago

Views - 2

Ships From - Florida

Est. Publication Date - Dec 2021

Business to Business Marketing Management

Publisher Description

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, h...