Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by: Terence A. Shimp

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - 8 months ago

Views - 5

Ships From - Texas

Est. Publication Date - Jan 2005

Overview

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Publisher Description

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments,...

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