Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - A year ago
Views - 8
Ships From - Arizona
Est. Publication Date - Aug 2001
Seller Description
In Brand Warfare, the author draws on his own remarkable run as a brand builder, as well as the examples offered by both smart and most foolish corporations, to develop a series of simple principles that brand builders can use in any market.
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