“Futurist Mark Schaefer explains how three global mega trends are colliding to make community the next significant marketing priority. The bestselling author of KNOWN and Marketing Rebellion tells us how companies overlook the vast marketing potential of community and why this is the only strategy our customers will actually embrace. Filled with inspiring ideas and captivating case studies, Belonging to the Brand is and indispensable and practical guide for every company that believes its marketing can be something more than interrupting customers.”

ISBN: 9798987245729