Power Positioning is the only book with a comprehensive approach for experts and aspiring experts who want to profit from their knowledge. Unlike other books on this subject, Power Positioning includes the input of sixty nationally positioned experts, from nearly as many areas of expertise, who share their insights to illustrate key concepts. Power Positioning addresses the entire process of being an expert and helps readers: -Define their expertise. -Establish their own niches. -Distinguish themselves from others in their field. -Creatively position and promote themselves and their expertise in a competitive marketplace. -Master communications excellence. -Develop and sustain solid relationships with their clients. -Resolve conflicts and crises. -Expand their niching opportunities. -Add balance to their busy lives.