Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Paperback
Condition - Like New
Listed - 2 months ago
Ships From - Virginia
Est. Publication Date - Sep 2017
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Product Details
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by: Jim Macnamara
Overview
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizatio...
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