Private Label Strategy

by: Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

$38.00

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Private Label Strategy

Private Label Strategy

By: Nirmalya Kumar

1 copy available

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 4 months ago

Views - 3

Ships From - Texas

Est. Publication Date - Feb 2007

Seller Description

Overview

Private Label Strategy: How to Meet the Store Brand Challenge

Publisher Description

The growth in private labels has huge implications for managers on both sides.

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