Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 3 years ago

Views - 2

Ships From - Florida

Est. Publication Date - Mar 2012

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters)

Publisher Description

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite...