Strategic Integrated Marketing Communication

by: Larry Percy

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Strategic Integrated Marketing Communication

Strategic Integrated Marketing Communication

By: Larry Percy

1 copy available

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Good

Listed - 9 months ago

Views - 1

Ships From - Texas

Est. Publication Date - Jul 2011

Overview

Strategic Integrated Marketing Communication: Theory and Practice

Publisher Description

Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with ...

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