Strategic Marketing for Libraries

by: Elizabeth J. Wood, Victoria L. Young

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Strategic Marketing for Libraries

Strategic Marketing for Libraries

By: Elizabeth J. Wood

1 copy available

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - 24 days ago

Ships From - Texas

Est. Publication Date - Feb 1988

Seller Description

Overview

Strategic Marketing for Libraries: A Handbook

Publisher Description

Gerard McCabe's Operations Handbook for the Small Academic Library fills a real need. It should be of substantial benefit to many librarians working in such settings. The editor has done a good job of...

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