The Art of Being Unreasonable: Lessons in Unconventional Thinking by Eli Broad This thought-provoking book by billionaire entrepreneur and philanthropist Eli Broad explores how thinking outside the box and defying conventional wisdom can lead to extraordinary success. Drawing from his experiences building two Fortune 500 companies (KB Home and SunAmerica), as well as his philanthropic ventures in education, science, and the arts, Broad shares the principles and mindset that fueled his achievements. Key lessons include: • The power of unreasonable thinking: Challenging norms and questioning the status quo to discover innovative solutions. • Taking calculated risks: How to make bold moves while minimizing potential downsides. • Achieving excellence through persistence: Why relentless determination is key to overcoming obstacles. • Strategic philanthropy: Using resources to create lasting impact in society. Through engaging anecdotes and practical advice, Broad demonstrates how adopting an unconventional approach can unlock opportunities, inspire creativity, and drive success in business and life. This book is an inspiring read for entrepreneurs, leaders, and anyone seeking to achieve their goals through bold and innovative thinking.

ISBN: 9781118173213