The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

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Product Details

Category - Non Fiction / Psychology

Format - Hardcover

Condition - Like New

Listed - 9 months ago

Views - 2

Ships From - Oregon

Est. Publication Date - Nov 1999

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Overview

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Publisher Description

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustain...

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