This paperback has been gently read. The cover has minimal shelf wear. The binding is tight and the spine is not cracked. The pages are clean no underlining, writing or coloring. Synopsis | How effective is the communication you experience every day? You see, the way may people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating, and above all, it's very messy. So what's the answer? More relevance and a lot less jelly. International bestseller, The Jelly Effect, shows you how to raise your game to a new level with a simple, memorable and costless ways to win more attention and more business. Once you've read this book, you'll be better at talking to people, presenting, networking, and selling. What more is there to say than that? – From the back of the book Andy Bounds is Britain's Sales Trainer of The Year 2009 b-267