Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - 4 months ago

Views - 1

Ships From - North Carolina

Est. Publication Date - Mar 2017

Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are

Publisher Description

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations--from traditional businesses t...