Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Like New

Listed - 3 years ago

Views - 8

Wishes - 1

Ships From - Pennsylvania

Est. Publication Date - Nov 2009

The Fundamentals of Marketing

Publisher Description

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling...