Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 16 hours ago

Views - 1

Est. Publication Date - May 2019

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

Publisher Description

By 2020, Generation Z is expected to comprise 40 percent of all consumers. Reaching this mobile-first and socially conscious crowd requires real change. Understanding their values, language, and how t...