This textbook on Marketing for Hospitality and Tourism is a comprehensive guide written by experts in the field including James C. Makens, Phillip R. Kotler, and John T. Bowen. The book is a revised edition published in 2005 by Prentice Hall PTR and spans over 960 pages. It is a hardcover format measuring 10 inches in length, 8 inches in width, and 0.6 inches in height, weighing 65.3 ounces. The publication is written in English and covers the subject of tourism. It is ideal for students and professionals in the hospitality and tourism industry. The book includes features that make it a valuable resource such as its detailed content and the expertise of its authors. Order your copy now and improve your knowledge of marketing in the hospitality and tourism industry.