Legendary Brands (First Edition)

Legendary Brands (First Edition)

by: Laurence Vincent

$115.00

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Legendary Brands

Legendary Brands

By: Laurence Vincent

2 copies available

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - 2 years ago

Views - 2

Ships From - New Jersey

Est. Publication Date - Oct 2002

Seller Description

New but in stock for the longest time.

Overview

Legendary Brands (First Edition): Unleashing the Power of Stroytelling to Create a Winning Market Strategy

Publisher Description

Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values...

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