Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - New

Listed - 22 days ago

Views - 1

Wishes - 1

Est. Publication Date - Oct 2007

Authenticity: What Consumers Really Want

Publisher Description

The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage,...