Product Details

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - A month ago

Ships From - Texas

Est. Publication Date - Jun 2001

Overview

Hitting the Sweet Spot: The Consumer Insight Classic!

ISBN: 9781887229098

Publisher Description

This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the...

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Hitting the Sweet Spot

Hitting the Sweet Spot

By: Lisa Fortini-Campbell

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