Strategic Management of Technology and Innovation

by: Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright

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Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

By: Robert A. Burgelman

1 copy available

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Excellent

Listed - 3 months ago

Ships From - Virginia

Est. Publication Date - Jul 2008

Seller Description

Overview

Strategic Management of Technology and Innovation

Publisher Description

A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.

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