Richard Clodfelter

Paperback (1 to 2 lbs)

Business & Economics

From Basics to Fashion

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.
With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.
New to This Edition-
New Retail Buying Studio featuring online self-study quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter Spreadsheet Skills activities
More math practice problems in end of chapter activities
20% new photographs throughout the book
30% new end of chapter case studies and updated content in all cases
Expanded coverage of buying in foreign markets
Integrated content on product development throughout

Retail Buying

4e9dfd8d-93e5-4b9e-a3c3-e98a162ee5a8-1

Michele M. Granger

Heavy Paperback (2 to 4 lbs)

Art, Music, Drama/Theater

An Introduction

Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012

The Fashion Industry and Its Careers

f70e1408-2ae8-431b-b7fb-1db890568919-0

Kristen K. Swanson

Judith C. Everett

Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

Writing for the Fashion Business

16b4124c-fef9-40eb-b148-48b83a22b86f-1

Douglas M. Fraleigh

Joseph S. Tuman

English

An Illustrated Guide to Public Speaking

An introduction to public speaking that’s smart, compelling, fun, and affordable, Speak Up offers great writing and examples, strong coverage of course topics, practical guidelines for creating effective presentations, and hundreds of custom-drawn illustrations that bring speech concepts to life. This new edition adapts Speak Up to the emerging world of virtual meetings, vlogs, digital platforms, and e-learning with new coverage throughout that helps students develop and deliver presentations online. Speak Up takes advantage of the media by integrating speech video and assessment right into the book, modeling techniques and helping students apply their knowledge to their own speeches. Access is automatic and includes more than 200 video clips, the largest library available. Even better, students get all of this at less than half the price of competing texts. See what's in the LaunchPad

Speak Up!

cafc561d-f120-45d3-b858-c85c2f0b1f54-1

carol doral

carol doral

@carol384375

Books Listed

Following

Followers

Richard Clodfelter

Retail Buying

Michele M. Granger

The Fashion Industry and Its Careers

Kristen K. Swanson; Judith C. Everett

Writing for the Fashion Business

Douglas M. Fraleigh; Joseph S. Tuman

Speak Up!

Michele M. Granger

The Fashion Industry and Its Careers

Get The App

Browse by categories

Richard Clodfelter

Retail Buying

Michele M. Granger

The Fashion Industry and Its Careers

Kristen K. Swanson; Judith C. Everett

Writing for the Fashion Business

Douglas M. Fraleigh; Joseph S. Tuman

Speak Up!

Michele M. Granger

The Fashion Industry and Its Careers

Get The App