Pam Jenoff

Light Paperback (1 lb or less)

Minnesota

From the author of the runaway bestseller The Orphan's Tale comes a remarkable story of friendship and courage centered around three women and a ring of female secret agents during World War II. 1946, Manhattan One morning while passing through Grand Central Terminal on her way to work, Grace Healey finds an abandoned suitcase tucked beneath a bench. Unable to resist her own curiosity, Grace opens the suitcase, where she discovers a dozen photographs--each of a different woman. In a moment of impulse, Grace takes the photographs and quickly leaves the station. Grace soon learns that the suitcase belonged to a woman named Eleanor Trigg, leader of a network of female secret agents who were deployed out of London during the war. Twelve of these women were sent to Occupied Europe as couriers and radio operators to aid the resistance, but they never returned home, their fates a mystery. Setting out to learn the truth behind the women in the photographs, Grace finds herself drawn to a young mother turned agent named Marie, whose daring mission overseas reveals a remarkable story of friendship, valor and betrayal. Vividly rendered and inspired by true events, New York Times bestselling author Pam Jenoff shines a light on the incredible heroics of the brave women of the war and weaves a mesmerizing tale of courage, sisterhood and the great strength of women to survive in the hardest of circumstances.

The Lost Girls of Paris

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Tim J. Bristol

JoAnn Zerwekh

Paperback (1 to 2 lbs)

Science

Practical, easy-to-apply techniques for meeting the needs of today's technologically savvy students. Applicable for both academia, clinical, and staff development environments Concise, yet comprehensive coverage designed for training the nursing educators of today and tomorrow. What e-learning is. The theory behind the instructional design of creating successful e-learning. How to successfully use e-learning in the classroom, clinical, and in staff development. How to function in a web community. Meeting the special learning needs of disabled and ESL students. How to evaluate program outcomes. Implications for the health care industry.

Essentials of e-Learning for Nurse Educators

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L. Dee Fink

Social Studies

An Integrated Approach to Designing College Courses

In this thoroughly updated edition of L. Dee Fink’s bestselling classic, he discusses new research on how people learn, active learning, and the effectiveness of his popular model; adds more examples from online teaching; and further focuses on the impact of student engagement on student learning. The book explores the changes in higher education nationally and internationally since the publication of the previous edition, includes additional procedures for integrating one’s course, and adds strategies for dealing with student resistance to innovative teaching. This edition continues to provide conceptual and procedural tools that are invaluable for all teachers when designing instruction. It shows how to use a taxonomy of significant learning and systematically combine the best research-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning experiences for students. Acquiring a deeper understanding of the design process will empower teachers to creatively design courses that will result in significant learning for students.

Creating Significant Learning Experiences

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Sandra Dearholt

Deborah Dang

Johns Hopkins University

Models and Guidelines

Rev. ed. of: Johns Hopkins nursing evidence-based practice model and guidelines / Robin P. Newhouse ... [et al.]. c2007.

Johns Hopkins Nursing Evidence-Based Practice

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Arlene Lowenstein

Martha J. Bradshaw

Heavy Paperback (2 to 4 lbs)

Innovative Teaching Strategies in Nursing and Related Health Professions, Sixth Edition is focused on providing in-depth coverage around teaching, learning and evaluation strategies for Nurse Educators and health professionals. The text addresses different styles of learning, diversity in the classroom and critical thinking. Creative and innovative strategies and techniques are woven throughout the text with an emphasis on the importance of simulation in the classroom. The authors bring key concepts to life by including specific examples and suggestions for how to implement teaching strategies, how to identify types of learners as well as how to predict potential issues or challenges with each strategy. The Sixth Edition addresses specific teaching-learning strategies for traditional classroom settings, the clinical arena, and through the use of technology for both web-based and virtual simulation. The new edition focuses on the strategy behind the use of technology to help the students understand how it helps to promote learning and engagement. Innovative Teaching Strategies in Nursing and Related Health Professions, Sixth Edition is appropriate for all graduate level courses for health professions educators. A unique quality of this text is that it can be used in any health professions program other than nursing. No other Health professions education text acknowledges fields other than nursing. This text is widely used by students who practice and teach in a variety of health professions and is viewed as an integral resource for their professional development. Key Features: - Provides specific examples and suggestions for how or when to use particular teaching strategies according to type of learner in the classroom - Addresses trends in health care and education of health professionals (Reference is made to the 2003 report from the Institute of Medicine on health professions education. Examples throughout point to the changing nature of patient care and show how to prepare students to practice in diverse settings) - Discusses the use of Library Resources - Includes coverage of the education of health professionals New to this Edition: Clinical Reasoning Research and teaching the strategies of searching written by a Research Librarian Innovation of new teaching methods and technologies Emphasis on simulation Extensive revision of Concept Mapping chapter along with information on how to grade a student’s map Teaching preparation and the use of resources Synchronous Learning

Innovative Teaching Strategies in Nursing and Related Health Professions

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James Patterson

Matt Eversmann

Chris Mooney

Light Hardcover (1 lb or less)

True Stories from America's Greatest Unsung Heroes

James Patterson and Matt Eversmann, #1 bestselling coauthors of Walk in My Combat Boots, powerfully present the frontline heroes who work to save our lives every day: E.R. Nurses. "The compassion, the work ethic, and the selflessness of nurses ... are given the respect they deserve and captured beautifully here." -Sanjay Gupta, MD, neurosurgeon and chief medical correspondent, CNN "James Patterson's account of the twilight world between life and death that nurses inhabit is one of the most moving things I have ever read." -Sebastian Junger, author of Freedom and The Perfect Storm Around the clock, across the country, these highly skilled and compassionate men and women sacrifice and struggle for us and our families. You have never heard their true stories. Not like this. From big-city and small-town hospitals. From behind the scenes. From the heart. This book will make you laugh, make you cry, make you understand. When we're at our worst, E.R. nurses are at their best.

E. R. Nurses

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David Cottrell

12 Powerful Ways to Go from Everyday to Extraordinary

Learn to make the right decisions to achieve greater success

Each of us has a different idea of success. Whether you strive for money, power, happiness, or love, your personal choices, the actions you take, and the relationships you choose to invest time and energy in, will determine whether you reach your goals. Internationally recognized leadership coach David Cottrell will show you how to make the right choices, even when they're hard.

There are character choices that define the person you will be on the road to success. Cottrell shows you how to make The No-Victim Choice to overcome roadblocks, and The Integrity Choice, to listen to your gut and do the right thing, even when it's not the easiest thing to do.

There are action choices you make to continue on your path to success. The Persistence Choice encourages you to bounce back from failure and learn lessons that will lead to your future success. The Do-Something Choice lets you to stop dreaming and start doing the things that will make you happy and successful.

Finally, you make investment choices about the people you spend time with and develop relationships with. The Relationship Choice teaches you to invest your time in other successful people in order to contribute to your own future success.

Learn to make all these choices and many more in Monday Morning Choices, and find yourself on the fast track to success!

Monday Morning Choices

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Jon Gordon

Ken Blanchard

10 Rules to Fuel Your Life, Work, and Team with Positive Energy

Fuel your life with positive energy with this bestselling fable It's Monday morning and George walks out of the front door to his car and a flat tire. This is the least of his problems. His home life is in shambles and his team at work is in disarray. With a big product launch coming in two weeks, he has to find a way to get it together or risk losing his marriage and job. Forced to take the bus to work, George meets a unique bus driver and an interesting cast of characters who, over the course of two weeks, share the ten rules for the ride of his life. In the process, they help him turn around his work and life, saving his job and marriage from destruction. The Energy Bus, an international bestseller, takes readers on an enlightening and inspiring ride that reveals ten secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment—at work and at home. Build positive energy with vision, trust, optimism, enthusiasm, purpose, and spirit Learn how to turn negative energy into positive achievement Overcome obstacles and bring out the best in yourself and your team For managers and team leaders or anyone looking to turn negative situations into positive outcomes, The Energy Bus provides a powerful plan for overcoming common life and work obstacles and bringing out the best in yourself and your team. When you get on The Energy Bus, you'll enjoy the ride of your life.

The Energy Bus

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Peter F. Drucker

Clayton M. Christensen

Daniel Goleman

HBR's 10 Must Reads on Managing Yourself (with Bonus Article How Will You Measure Your Life? by Clayton M. Christensen)

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Stephen R. Covey

Powerful Lessons in Personal Change

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity—principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

The 7 Habits of Highly Effective People

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Michael Hammer

James Champy

A Manifesto for Business Revolution

A guide to remaking a company's processes, organization structure, and management systems through reengineering shows companies how to make money in the 1990s by improving speed, productivity, quality, and service. 40,000 first printing. $50,000 ad/promo.

Reengineering the Corporation

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Malcolm Gladwell

What We Should Know about the People We Don't Know

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our interactions with strangers---and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland---throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller, David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

Talking to Strangers

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Jim Collins

Why Some Companies Make the Leap... and Others Don't

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Good to Great

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Susan Scott

Achieving Success at Work and in Life One Conversation at a Time

Shows how to make the most of conversations by communicating clearly and forcefully, offering advice on how to overcome barriers to meaningful conversation, confront tough issues, and leverage new skills for frictionless debate.

Fierce Conversations (Revised and Updated)

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Alan Weiss

Hardcover (1 to 2 lbs)

How to Charge - and Get - What You're Worth

In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.

Value-Based Fees

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Peter Block

A Guide to Getting Your Expertise Used

This Third Edition to Peter Block's Flawless Consulting addresses business changes and new challenges since the second edition was written ten years ago. It tackles the challenges next-generation consultants face, including more guidance on how to ask better questions, dealing with difficult clients, working in an increasingly virtual world, how to cope with complexities in international consulting, case studies, and guidelines on implementation. Also included are illustrative examples and exercises to help you cement the guides offered.

Flawless Consulting

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Dorie Clark

How to Be a Long-Term Thinker in a Short-Term World

Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe. How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game. As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard. In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same 24 hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.

The Long Game

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Maurice Fitzgerald

Outgrow Your Competitors by Making Your Business to Business Customers Happier

Engage hearts, minds and organizations to make customers happierWe will show you howYou probably have lots ideas that will make things better for customers, but you don't have the time, money or people to implement everything. How should you go about choosing the best ideas? How can you secure the resources you need to be successful? How can you bring more customer focus to your entire company? I want to help you to make all of that happen. Three keys to successI learned about customer experience in the clothing industry, and went on to lead it in three of the largest high-tech companies. Three things remained constant throughout that time. First, you are probably wrong if you think you know what customers want, but have not actually asked them. Second, it can be really hard to get the people and other resources you need to improve things for customers. Third, unless you take a systematic approach to creating and implementing a customer experience improvement strategy, you cannot possibly be successful. Use my experience to accelerate yoursWhether you are starting a new position in customer experience or have many successful years behind you, I believe I can provide new insights that will help you to get things done quickly. I have made many mistakes over many years. I learned from them, and have now documented what I learned. I have faced all sorts of problems. I have solved almost all of them, perhaps not perfectly. Hopefully you can learn what I learned, and do even better. Strategy is all about resource allocationI have learned one fundamental thing about designing business strategy and customer experience strategy. It is all about allocation of resources: people and money. Any investment you make in people and money must return more than it costs. If you don't already have the people and money, you have to ask for them. The people you ask will want you to justify your proposal, based on facts. You will also have to appeal to their emotions. I will show you how to do that. Engage both hearts and mindsI have also learned one thing about persuading leaders and employees to adopt, fund, and implement a customer experience strategy. You can only be successful by engaging people's emotions, rather than simply presenting the facts. My work was far more successful once I understood exactly how to engage both hearts and minds, based on the principles of behavioural economics. Artwork that makes it memorableI have the good fortune to have a brother who combines two rare talents. He has an Oxford doctorate in cognitive psychology, and he is a successful artist. He also has a weird sense of humor. He has used this special combination to make many points in the book far more memorable. You won't find this in any other strategy books. Updated in March 2019I updated my research on the relationship between customer and employee satisfaction (now covers 398 large businesses selling to US consumers) in March 2019, and updated the corresponding section of the book. This and a series of other minor improvements brought new versions of the Kindle and print editions of the book in early March 2019. Now what?So, how do you go about deciding what to do next? That is what this book is all about. It provides a straightforward methodology for studying what your customers and partners want, and other major factors that drive decisions. There is a special focus on communication. I have used it successfully at large and small scale. I have used it at HP to drive country strategies, business unit strategies and M&A strategies. I have used it for a small software company with only four employees. It scales well. I believe it is the best possible way of developing a customer experience strategy in a short time. It does work. You do need it. You are just a click or two away. You know what to do now.

Customer Experience Strategy - Design & Implementation

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Advice and Experience from Leading Practitioners

The Net Promoter System is the most popular improvement system on the planetHere's why: It is easy to understand, and you can learn from those who have done it before.You know your company can perform better. You want to make it happen. And fast. Your colleagues and friends seem to have great suggestions. You have lots of ideas. Too many ideas. Which ones will make a difference? The customer research you're getting is just not delivering the goods. There are lots of improvement methods out there. Too many. You need a better solution, one that's as credible as it is simple - You need NPS. A charming but worried colleague... I remember this one colleague, a woman whose many charms could slay most men. But after a particular marketing meeting she was visibly very distressed. "We had measurements on all these factors," she told me, "but the CEO blew me out of the water." "Convince me," he had apparently said to her, "that any of your 40 or so scales actually matter to our largest customers." Without NPS she had started from the wrong place, and was lucky to keep her job. "I get it," a CEO at a different firm told me about NPS. "Finally, there's one figure that tells me what I really need to know - are we about to grab their customers, or are they about to come for ours?" NPS is easy to understand and explainThe Net Promoter System is the most widely adopted measurement and improvement system on the planet. There is a reason. The reason is its simplicity. It is simple to understand. It is simple to explain. Indeed, there is lots of information about NPS on the web and elsewhere. Too much information. Not enough practical advice. I will help you to understand which methods work and which do notWhich implementation methods work? Which do not? How should you communicate and execute? How can you avoid mistakes others have made? How can you engage customers in your voyage and make them enthusiastic and loyal? How can you move them from saying they will recommend your company to actually doing so? Great advice with great illustrationsNet Promoter - Implement the System answers these questions and many more. The advice has two great qualities: it is full of implementation stories from a recognized expert, and it is accompanied by entertaining drawings from a recognized artist. Maurice implemented NPS when he was VP of Customer Experience at HP and HPE Software. He also managed the largest NPS community on the internet for six months in 2017: The Net Promoter System Forum on LinkedIn with over 23,000 members. Maurice has been a frequent guest on Rob Markey's Net Promoter System Podcast, with over 10,000 listeners. Peter has a doctorate in cognitive psychology from Oxford, and has exposed his art in three countries. His illustrations make many points memorable, and his knowledge has helped work many principles of behavioral economics into the book. Updated in April 2018Bain updated the employee NPS concepts in December 2017. I also updated my research on the relationship between employee and customer satisfaction in March 2018. Episode / transaction NPS descriptions needed improvement. All this means an updated version of the book is available in Kindle and print formats since April 2nd 2018. So here you have it - 'Net Promoter: Implement the System' - a straightforward, very readable book. Ask yourself this question (punk*), why would you not want to read a book that could save your job and / or your firm? You are now just a click or two away from all this knowledge. You know what to do next. (Go ahead. Make my day.*) *Dirty Harry, of course

Net Promoter - Implement the System

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Gerardus Blokdyk

Do you establish improvement plans based on your customer survey findings? How important were each of factors to you when purchasing accounting software? What is your guiding principle for customer feedback? Do you know anyone who loves filling out customer surveys? Do you make customer survey findings available to your potential customers? This powerful Customer Survey self-assessment will make you the trusted Customer Survey domain assessor by revealing just what you need to know to be fluent and ready for any Customer Survey challenge. How do I reduce the effort in the Customer Survey work to be done to get problems solved? How can I ensure that plans of action include every Customer Survey task and that every Customer Survey outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Survey costs are low? How can I deliver tailored Customer Survey advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Survey essentials are covered, from every angle: the Customer Survey self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Survey outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Survey practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Survey are maximized with professional results. Your purchase includes access details to the Customer Survey self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Survey Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Customer Survey a Complete Guide - 2020 Edition

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Joe Pulizzi

The NEW Rulebook for Entrepreneurial Success

What's the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you'll be able to sell pretty much anything you want.

Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

* The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
* Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
* Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
* Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
* Diversification: Grow your business by expanding into multiple delivery channels
* Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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Ten Lessons to Guide You up the Ladder

Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership, David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track. In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices." Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees. Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.

Monday Morning Mentoring

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John Wooden

Steve Jamison

“Each member of your team has the potential for personal greatness; the leader’s job is to help them achieve it.” —JOHN WOODEN Coach Wooden’s Leadership Game Plan for Success presents a unique opportunity to study under the man ESPN hails as “the greatest coach of the 20th century.” Practicing character-based leadership before the term was invented, John Wooden consistently led his legendary teams to victory and has since taught countless business leaders his fundamentals for achieving and sustaining success. Now, using this hands-on book based on the acclaimed John Wooden Leadership Course©, you can “interact” with Coach to learn and apply his philosophy of world-class leadership. This unique tutorial introduces you to his core fundamentals of success as a leader and reinforces them with examples, exercises, quizzes, and quotations. You’ll learn how to Create a relationship of respect and camaraderie with those you lead Remain alert to opportunity, threats, trends, and changes Act with confi dence—but never arrogance Practice moderation and balance in all that you do Be a model of poise, grace, and reason—especially under pressure Coach Wooden’s Leadership Game Plan for Success drives home Mr. Wooden’s trademark 12 Lessons in Leadership and his famous Pyramid of Success. When you base your leadership style and substance on Coach’s straightforward attitudes, values, and principles, you’ll lead your team and business to success the Wooden way.

Coach Wooden's Leadership Game Plan for Success: 12 Lessons for Extraordinary Performance and Personal Excellence

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Albert W. A. Schmid

John Laloganes

An Essential Guide to the Original Whiskey Cocktail

The Old Fashioned explores the history of the “original cocktail” through its ingredients and accessories—a rocks glass, rye whiskey or bourbon, sugar, bitters, and orange zest to garnish—and the many people and places that have contributed to the drink's legend. Featuring a handpicked selection of recipes along with delicious details about the particularities that arose with each new variation, this spirited guide is an entertaining read.

The Old Fashioned

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Stell and Lu

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