Denise Lee Yohn

Hardcover (1 to 2 lbs)

Ohio

The Seven Brand-Building Principles That Separate the Best from the Rest

Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

 * Reveals the seven key principles that the world's best brands consistently implement
 * Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
 * Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

What Great Brands Do

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Joe Eszterhas

Michael Roberts

Paperback (1 to 2 lbs)

Confrontation at Kent State

The dramatic original account of events that shook the nation. On May 4, 1970, National Guard bullets killed four students, wounded nine, and transformed Kent State University into a national nightmare. Two prize-winning reporters interviewed all the participants in the tragedy and established for the first time what actually took place that day.

Thirteen Seconds

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Amy Krouse Rosenthal

Light Hardcover (1 lb or less)

Amy Krouse Rosenthal has cultivated a distinct blend of nonlinear memoir, observational humor, wistful reflections and interactive connections with readers. A decade after Encyclopaedia of an Ordinary Life, she's back with a sublime new work, a timeless collection of insights, memories and moments that are at once intimate and universal. This is more than a memoir; it's an innovative, at-times experimental and utterly unforgettable work that speaks to the awe, bewilderment and poignancy of being alive.

Textbook Amy Krouse Rosenthal

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Teri Agins

How Celebrities Are Stealing the Spotlight from Fashion Designers

A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel. From Coco Chanel's iconic tweed suits to the miniskirt's surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends. Hollywood stars have always furthered fashion's cause of seducing the masses into buying designers' clothes, acting as living billboards. Now, forced by the explosion of social media and the accelerating worship of fame, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they--or their stylists--created. Jessica Simpson, Jennifer Lopez, Sarah Jessica Parker, Sean Combs, and a host of pop, sports, and reality-show stars of the moment are leveraging the power of their celebrity to become the face of their own fashion brands, embracing lucrative contracts that keep their images on our screens and their hands on the wheel of a multi-billion dollar industry. And a few celebrities--like the Olsen Twins and Victoria Beckham--have gone all the way and reinvented themselves as bonafide designers. Not all celebrities succeed, but in an ever more crowded and clamorous marketplace, it's increasingly unlikely that any fashion brand will succeed without celebrity involvement--even if designers, like Michael Kors, have to become celebrities themselves. Agins charts this strange new terrain with wit and insight and an insider's access to the fascinating struggles of the bold-type names and their jealousies, insecurities, and triumphs. Everyone from industry insiders to fans of Project Runway and America's Next Top Model will want to read Agins's take on the glitter and stardust transforming the fashion industry, and where it is likely to take us next.

Hijacking the Runway

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Daniel H. Pink

Fun little story with useful career advice 

Light Paperback (1 lb or less)

The Last Career Guide You'll Ever Need

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing From Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, comes an illustrated guide to landing your first job in The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. There’s never been a career guide like The Adventures of Johnny Bunko by Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). Told in manga—the Japanese comic book format that’s an international sensation—it’s the fully illustrated story of a young Everyman just out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, The Adventures of Johnny Bunko is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

The Adventures of Johnny Bunko

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Nick Hanley

Jason Shogren

Ben White

Bought this for a college course in sustainability, economics of the environment. Now looking to pass on! Like it is brand new! 

Business & Economics

Second Edition 

Part one explains the fundamental economic concepts.

Introduction to Environmental Economics

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Michael Levy

Barton A. Weitz

Dhruv Grewal

I purchased this for a college course in my fashion merchandising degree and now I’m looking to pass it on- for much less! 

10th Edition 

Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion--McGraw-Hill Connect--to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers: *The use of big data and analytical methods for decision making. *The application of social media and mobile channels for communicating with customers and enhancing their shopping experience. *The issues involved in providing a seamless multichannel experience for customers. *The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions. *The impact of globalization on the retail industry. This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples. To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students. New to This Edition *Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter. *Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter. *New cases highlight concepts and theories. *A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion. *Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition. *Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills. *Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet. *Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.

ISE Retailing Management

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Elizabeth Bard

A cutie little food book. If you like travel and want to lose yourself in stories of fresh markers and simple delicacies, this is for you! So many delicious recipes I have bookmarked and loved. 

A Love Story, with Recipes

In Paris for a weekend visit, Elizabeth Bard sat down to lunch with a handsome Frenchman--and never went home again. Was it love at first sight? Or was it the way her knife slid effortlessly through her pavé au poivre, the steak's pink juices puddling into the buttery pepper sauce? LUNCH IN PARIS is a memoir about a young American woman caught up in two passionate love affairs--one with her new beau, Gwendal, the other with French cuisine. Packing her bags for a new life in the world's most romantic city, Elizabeth is plunged into a world of bustling open-air markets, hipster bistros, and size 2 femmes fatales. She learns to gut her first fish (with a little help from Jane Austen), soothe pangs of homesickness (with the rise of a chocolate soufflé) and develops a crush on her local butcher (who bears a striking resemblance to Matt Dillon). Elizabeth finds that the deeper she immerses herself in the world of French cuisine, the more Paris itself begins to translate. French culture, she discovers, is not unlike a well-ripened cheese-there may be a crusty exterior, until you cut through to the melting, piquant heart. Peppered with mouth-watering recipes for summer ratatouille, swordfish tartare and molten chocolate cakes, Lunch in Paris is a story of falling in love, redefining success and discovering what it truly means to be at home. In the delicious tradition of memoirs like A Year in Provence and Under the Tuscan Sun, this book is the perfect treat for anyone who has dreamed that lunch in Paris could change their life.

Lunch in Paris

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E. Lockhart

Bought this one in Italy when I needed a pick me up! Very entertaining and I still remember how I felt reading the ending. 

We Were Liars

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Samantha Irby

Silly little stories, Samantha Irby will make you laugh! 

Essays

"'Country crock' first published, in different form, in Nasty women: feminism, resistance, and revolution in Trump's America (Macmillan Publishing Group, 2017), and 'Hysterical!' first published, in slightly different form, in Gay Mag on April 10, 2018"--Title page verso.

Wow, No Thank You

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Marie Kondo

Beautiful book about a beautiful, and life changing perspective to the physical objects we keep, use, and define ourselves with. 

The Japanese Art of Decluttering and Organizing

Presents a guide to cleaning and organizing a living space, discussing best methods for decluttering and the impact that an organized home can have on mood and physical and mental health.

The Life-Changing Magic of Tidying Up

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T. C. Boyle

One of my favorites from high school English class. I have reread this one and really recommend! In like new condition 

T.C. Boyle’s tragicomic, award-winning novel about assimilation, immigration, and the price of the American dream “A masterpiece of contemporary social satire.” —The Wall Street Journal Topanga Canyon is home to two couples on a collision course. Los Angeles liberals Delaney and Kyra Mossbacher lead an ordered sushi-and-recycling existence in a newly gated hilltop community: he a sensitive nature writer, she an obsessive realtor. Mexican immigrants Candido and America Rincon desperately cling to their vision of the American Dream as they fight off starvation in a makeshift camp deep in the ravine. And from the moment a freak accident brings Candido and Delaney into intimate contact, these four and their opposing worlds gradually intersect in what becomes a tragicomedy of error and misunderstanding.

The Tortilla Curtain

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Vivek Shanbhag

Srinath Perur

Short little novel in great condition. I loved this one and read in one sitting! 

A Novel

ONE OF THE NEW YORK TIMES CRITICS' TOP BOOKS OF 2017 ONE OF VULTURE'S 100 BEST BOOKS OF THE 21ST CENTURY FINALIST FOR THE L.A. TIMES BOOK PRIZE IN FICTION “A modern classic.” —The New York Times Book Review A young man's close-knit family is nearly destitute when his uncle founds a successful spice company, changing their fortunes overnight. As they move from a cramped, ant-infested shack to a larger house on the other side of Bangalore, and try to adjust to a new way of life, the family dynamic begins to shift. Allegiances realign; marriages are arranged and begin to falter; and conflict brews ominously in the background. Things become “ghachar ghochar”—a nonsense phrase uttered by one meaning something tangled beyond repair, a knot that can't be untied. Elegantly written and punctuated by moments of unexpected warmth and humor, Ghachar Ghochar is a quietly enthralling, deeply unsettling novel about the shifting meanings—and consequences—of financial gain in contemporary India. “A classic tale of wealth and moral ruin.” —The New Yorker “Ghachar Ghochar introduces us to a master.” —The Paris Review Named a Best Book of the Year by the Guardian, Globe and Mail, and Publishers Weekly Shortlisted for the ALTA National Translation Award in Prose Longlisted for the International Dublin Literary Award

Kate Crake

@kate282872

Books Listed

Following

Followers

Denise Lee Yohn

What Great Brands Do

Joe Eszterhas; Michael Roberts

Thirteen Seconds

Amy Krouse Rosenthal

Textbook Amy Krouse Rosenthal

Teri Agins

Hijacking the Runway

Daniel H. Pink

The Adventures of Johnny Bunko

Nick Hanley; Jason Shogren; Ben White

Introduction to Environmental Economics

Michael Levy; Barton A. Weitz; Dhruv Grewal

ISE Retailing Management

Elizabeth Bard

Lunch in Paris

E. Lockhart

We Were Liars

Samantha Irby

Wow, No Thank You

Marie Kondo

The Life-Changing Magic of Tidying Up

T. C. Boyle

The Tortilla Curtain

Vivek Shanbhag; Srinath Perur

Ghachar Ghochar

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Denise Lee Yohn

What Great Brands Do

Joe Eszterhas; Michael Roberts

Thirteen Seconds

Amy Krouse Rosenthal

Textbook Amy Krouse Rosenthal

Teri Agins

Hijacking the Runway

Daniel H. Pink

The Adventures of Johnny Bunko

Nick Hanley; Jason Shogren; Ben White

Introduction to Environmental Economics

Michael Levy; Barton A. Weitz; Dhruv Grewal

ISE Retailing Management

Elizabeth Bard

Lunch in Paris

E. Lockhart

We Were Liars

Samantha Irby

Wow, No Thank You

Marie Kondo

The Life-Changing Magic of Tidying Up

T. C. Boyle

The Tortilla Curtain

Vivek Shanbhag; Srinath Perur

Ghachar Ghochar

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