Selling the Invisible

by: Harry Beckwith

$1.99

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Selling the Invisible

Selling the Invisible

By: Harry Beckwith

8 copies available

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 5 months ago

Views - 4

Wishes - 1

Ships From - Utah

Est. Publication Date - Mar 1997

Overview

Selling the Invisible: A Field Guide to Modern Marketing

Publisher Description

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it...

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