REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by: Jack Trout, Steve Rivkin

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 10 months ago

Ships From - Florida

Est. Publication Date - Oct 2009

Overview

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Publisher Description

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind--a book that revolutionized the world of mar...

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