Positioning! The concept that sparked a revolution in advertising. The principle that can revolutionize your life. Learn how to beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: prod-uct, politician, country, company, career. Here's the book that shows you: *How to use Madison Avenue techniques to win the war for your prospect's mind. *How to find and use the competition's weakest link. Example: looking for the soft spot in the business structure of a great corporation, then building your strategy around it. *How to reposition the competition when you can't find the weak spot.