Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 3 years ago

Views - 14

Wishes - 1

Ships From - New York

Est. Publication Date - Sep 1998

The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-class Brand

Publisher Description

Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change