Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Fair
Listed - 4 days ago
Est. Publication Date - Oct 2006
Seller Description
Slight water damage to lower front of book. Some markings. Photos shown of the two areas with the most markings. Others are sparse. "A good read peppered with useful insights into grass-roots marketing campaigns." - Leander Kahney, Wired Magazine "This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfurth ... offers a glimpse into America's consumer- and ad-driven culture." - Publishers Weekly
Overview
Brand Hijack: Marketing Without Marketing
ISBN: 9781591841401
Publisher Description
Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as ...
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