Slight water damage to lower front of book. Some markings. Photos shown of the two areas with the most markings. Others are sparse. "A good read peppered with useful insights into grass-roots marketing campaigns." - Leander Kahney, Wired Magazine "This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfurth ... offers a glimpse into America's consumer- and ad-driven culture." - Publishers Weekly