Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 2 months ago
Views - 2
Ships From - Ohio
Est. Publication Date - Mar 1997
Seller Description
This book is in great condition except for a worn jacket, two stamps, and a check-out card kept for posterity.
Overview
Selling the Invisible: A Field Guide to Modern Marketing
ISBN: 9780446520942
Publisher Description
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it...
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