Business Market Management by James C. Anderson; James A. Narus; James C. Anderson, Hardcover | Pangobooks

Product Details

Category - Textbook/Educational Curriculum / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 9 days ago

Views - 2

Wishes - 1

Ships From - Illinois

Est. Publication Date - Nov 2003

Overview

Business Market Management: Understanding, Creating and Delivering Value

Publisher Description

"Significant developments in the second edition of Business Market Management: Detailed discussion of customer value management as a progressive, practical approach to deliver superior value to target...

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Business Market Management

Business Market Management

By: James C. Anderson

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