Decoded

by: Phil Barden

$7.00 $8.00

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Decoded

Decoded

By: Phil Barden

2 copies available

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Product Details

Category - Non Fiction / Social Science

Format - Hardcover

Condition - New

Listed - 3 months ago

Wishes - 1

Ships From - New York

Est. Publication Date - Feb 2013

Overview

Decoded: The Science Behind Why We Buy

Publisher Description

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research o...

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