Decoded
by: Phil Barden
$7.00 $8.00
Condition
Used
New / Like New
Format
Paperback
Hardcover
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Product Details
Category - Non Fiction / Social Science
Format - Hardcover
Condition - New
Listed - 3 months ago
Wishes - 1
Ships From - New York
Est. Publication Date - Feb 2013
Overview
Publisher Description
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research o...
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