Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Like New
Listed - 8 months ago
Views - 2
Ships From - Texas
Est. Publication Date - Jan 2001
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Overview
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...
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by: Al Ries, Jack Trout
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