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    A Framework for Marketing Management

    by: Philip Kotler, Kevin Lane Keller, Marian Burk Wood

    Categories
    Textbook/Educational Curriculum
    College & Above
    A Framework for Marketing Management

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    A Framework for Marketing Management

    A Framework for Marketing Management

    By: Philip Kotler

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    Overview

    Publisher Description

    Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice an...

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