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    by: Greg Cordell, Geno Church, Spike Jones, Robbin Phillips

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    Business & Economics

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    Brains on Fire

    Brains on Fire

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    Publisher Description

    Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already forme...

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