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    Consumer Behavior

    by: Banwari Mittal, Jill Avery, Robert Kozinets, Priya Raghubir, Arch Woodside

    Categories
    Textbook/Educational Curriculum
    College & Above

    Consumer Behavior

    Discover more

    Consumer Behavior

    Consumer Behavior

    By: Banwari Mittal

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    More books by Banwari Mittal

    Consumer Behavior

    Banwari Mittal

    Consumer Behavior

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    Consumer Behavior

    Banwari Mittal

    Consumer Behavior

    $29.97

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    Overview

    Publisher Description

    We describe and dissect consumer behavior in the marketplace--how we make our product and brand choices, to energize our bodies, feed our minds, and construct our identities. Concepts and theories of ...

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