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    Counterintuitive Marketing

    by: Kevin J. Clancy, Peter C. Krieg

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    Counterintuitive Marketing

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    Counterintuitive Marketing

    Counterintuitive Marketing

    By: Kevin J. Clancy

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    Overview

    Publisher Description

    Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrat...

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