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    Essentials of Marketing

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    Essentials of Marketing

    by: William Perreault, Cannon, Mccarthy

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    Essentials of Marketing

    Essentials of Marketing

    By: William Perreault

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    Published
    Drafts

    Overview

    Publisher Description

    This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planni...

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